Tag: ABP News Network

ABP Asmita

ABP Asmita recognizes the most influential individuals in Gujarat at ‘Asmita Sanman Puraskar’

Avinash Pandey

ABP Asmita , one of the subsidiaries of ABP News Network’s subsidiary ABP Asmita recently organized its flagship ‘AsmitaSanmanPuraskar’ at the famous Hyatt Hotel, Vastrapur in Ahmadabad. The awards ceremony has been famously known for recognizing noteworthy contribution by various individuals towards the state Gujarat with all the dedication and hard work. The ceremony was been headed by Shri Rajendra Trivedi, honorable Speaker of the Gujarat Legislative Assembly along with Shri Pradeepsinh Jadeja, Minister of State, Home and Law who have felicitated 10 topmost influential individuals who have played a big part in the overall development and growth of the Gujarat state in the past decade.

The ceremony was coming along with a tagline ‘Gujarat Ni Asmita’, where the channel was focused towards celebrating excellence in the state of Gujarat by honoring some of the most prominent personalities who have made a big difference in various fields such as education, music, sports, cinema, literature, social service with all the hard work and dedication.

The ABP AsmitaSanmanPuraskar is an approach towards remembering the undying spirit of Gujarat as one of the most commercialized and developed states of India along with the people of state who have played a big part in preserving the traditions and culture of India in the process. Below is the list of the proud recipients of the 2019 SanmanPuraskarare:

• Ms. Falguni Pathak in the music category
• Shri. Parthiv Patel in the sports category
• Shri. Boman Irani in the cinema category
• Shri. Nanubhai Shiroya in the education category
• Shri. Jorawarsinh Jadav in the literature category
• Ms. Mittal Patel in the social service category
• Shri. Savji Dholakia in the business category
• Special AsmitaSanman Award2019 – Veer Bhoomi – MotaGaam

Whilst talking about the illustrious event, Avinash Pandey, CEO, ABP News Networks said, “I would like to congratulate all the winners who have been recognized at AsmitaSanmanPuraskar for their outstanding contribution towards building a better society. ANN has been known for identifying and honoring eminent personalities from various fields in various regions and through this platform, we want to encourage more citizens of India to take a step forward and do their bit in shaping the future of the country.

He added, “ABP Asmita has carved out a niche for itself offering in-depth news insights and coverage, creating top-of-the-mind recall in Gujarati-speaking markets.”

Avinash Pandey

#DeshKoRakheAagey Complements Our Efforts to Keep Viewers Abreast of Latest Developments: Avinash Pandey, CEO – ABP News (Formely Star News)

Avinash Pandey

ABP’s recent #DeshkoRakheAagey campaign seeks to highlight the network’s commitment to providing viewers with the most extensive, in-depth news reporting. Avinash Pandey, CEO, ABP News Network (Formerly Star News ) tells us more about the campaign and ABP’s election coverage…

Avinash Pandey ABP

THE IDEA BEHIND THE #DESHKORAKHEAAGEY CAMPAGIN: Through this campaign, we wanted to address the boundless passion and unflinching determination of our reporters that have complemented ANN’s efforts to keep our most important stakeholder, the viewer, ahead of the latest development taking place in the country.

AMPLIFICATION OF THE CAMPAIGN: High decibel amplification of the brand campaign on social media platforms, Print, Radio and OOH ensured its reach and impact. The Campaign has been appreciated both internally and externally by our stakeholders and industry influencers. #DeshkoRakheAagey was one the top trending threads on Twitter on the day of its launch.

ON ABP’S ELECTION COVERAGE: ABP News Network (Formely Star News) has a slew of election programmers such as Kaun Banega Pradhan Mantri and 2019 – Kaun Jeetega. Our election specific programs also include city and state-specific youth debates to understand and address the concern and sentiments pertaining to the government and live on-ground debates with various sector experts.

ABP News, Avinash Pandey

ABP News Network Launches Its New Brand Campaign – “Desh ko Rakhe Aagey”

Avinash Pandey

Avinash Pandey – ABP News Network, nation’s leading news network launched its new brand campaign ‘Desh ko Rakhe Aagey’, the thought-provoking brand campaign focusses on the hard work that the ABP reporters endure daily to bring the most insightful, intrepid and visceral news coverage. The campaign has gone live on December 6th, 2018 and has been created by Lowe Lintas.

Avinash Pandey ABP News

The campaign is led by two interesting TVCs which showcase the story of a Shoe (7number ka joota) & Bag (Pitthu bag) respectively that are elements which are very important in the career of any journalist. These objects not only see a reporter’s vigor firsthand but also become an integral part of their journey. ABP News has been the pioneer when it comes to thoroughly researched, innovative and engaging news delivery, and depicts the story of journalistic acumen and the indomitable spirit through this TVC.

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The brand campaign was launched by Mr. Avinash Pandey, COO, ABP News from his twitter handle https://twitter.com/panavi.

Commenting on the campaign launch, Naveen Gaur, COO, Lowe Lintas, said, “Our association with ABP News is a long standing one and this campaign like others in the past is special for us. ABP News is one of India’s leading Hindi news channels and has always stood committed towards keeping the country and its audience ahead by delivering complete and thorough news. The reporters work tirelessly with passion, courage and determination towards this commitment. As India enters the year of General Elections, it is our job to give ABP a distinct identity and we believe the current films will do that.